IDFA President and CEO Connie Tipton delivers the industry's message supporting flavored milk in schools in her latest "Coffee with IDFA" YouTube video.
Noting that milk is the top source of much-needed nutrients, including protein and calcium, for kids, Tipton says 70 percent of the milk consumed in schools is flavored milk and virtually all is low-fat and fat-free. She highlights the industry's successful reformulation efforts and encourages schools to "talk with their milk suppliers about getting the best possible products they can get."