UPDATE: The Green Bay Packers won the Super Bowl and Aaron Rodgers won the Milk Mustache face-off. He was featured in a solo ad in USA Today. View the new ad here.
For the past 13 years, the Milk Processor Education Program's "got milk?" ad campaign has featured athletes from Super Bowl-contending teams who compete in a Milk Mustache face-off before the big game. In keeping with tradition, two milk-drinking athletes - Hines Ward, Pittsburgh Steelers wide receiver, and Aaron Rodgers, Green Bay Packers quarterback - donned a Milk Mustache in the Super Bowl ad that ran today in USA Today. The player on the team that wins the coveted Vince Lombardi Trophy will get the spotlight to himself in a solo ad on Monday.
The award-winning National Milk Mustache "got milk?" print and TV ads are some of the most recognized and effective of all advertising campaigns. Programs like the Milk Mustache Mobile garner millions of positive media impressions a year for milk. More importantly, these promotions give regular boosts to milk sales.
MilkPEP/NFL/Fuel Up to Play 60 Partnership
Rodgers and Ward both know it takes more than just practice to get to the Super Bowl. A good start is getting at least 60 minutes of physical activity every day and fueling up with healthy foods and beverages, such as low-fat milk. MilkPEP is proud to partner with the National Football League and Fuel Up to Play 60 to deliver the "building strong families" message and get involved in the fight to end childhood obesity.
Visit www.whymilk.com to see the Rodgers-Ward Milk Mustache ad and the partnership with Fuel Up to Play 60 in action.