The Milk Processor Education Program this week launched its "Pour One More" promotion based on a recent report, "What America's Missing: A 2011 Report on the Nation's Nutrient Gap." The report analyzed data from national food consumption surveys and identified 11 "gap" nutrients. Overall, 85 percent of Americans fall short of daily milk recommendations.

Processors are invited to join the webcast on January 19 to learn more about the report and how pouring one more serving of milk a day can help correct the shortages and bridge the nutrient gap. There is no fee to participate, but registration is required.