"What could be more refreshing than ice cream on a hot summer's day?" asks Brian Perry, chair of the International Ice Cream Association and vice chair of Perry's Ice Cream Company, Inc., in the latest "Coffee with IDFA" video.
Just in time for National Ice Cream Day celebrations on July 18, Perry discusses the latest trends in ice cream flavors ("Banana cream pie is flying off the shelves," he confides) and product innovations, such as reformulating novelties to help families and schools address childhood obesity without eliminating a favorite treat.
Tell us your plans for celebrating by sending a tweet to @dairyidfa.
Visit IDFA's YouTube channel to view the video.