Starting in March, the Milk Processor Education Program will help moms make the most of family time by setting the dinner table with nutrient-rich milk. Processors can make sure families gather around their brand by signing up retail accounts for the new "Milk the Moment" promotion.
Point-of-sale materials will drive moms to www.whymilk.com for easy dinnertime tips and a chance to win instant prizes, including board games, electronics and opportunities for outdoor activities. The deadline to sign up for the promotion is February 18. To learn more, visit www.MilkPEP.org.