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MilkPEP Sparks National Discussion to Keep Chocolate Milk in Schools

Nov 16, 2009

The Milk Processor Education Program's (MilkPEP) campaign to raise awareness among parents about the important role flavored milk plays in child nutrition has received extensive traditional and social media coverage since the launch last Monday. The "Raise Your Hand For Chocolate Milk" campaign has drawn thousands of supporters to to show their support for flavored milk for children. They're also becoming fans on Facebook, following the campaign on Twitter and posting comments on influential nutrition and mom blogs.

Key media outlets, such as National Public Radio and the Chicago Tribune, have also covered the campaign.

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