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MilkPEP Encourages Teens to "Drink Milk for a Change"

Aug 24, 2009

The Milk Processor Education Program (MilkPEP) is set to launch a new program this fall to inspire teens to make a difference in themselves and the world by drinking milk. The "Drink Milk for a Change" program encourages teens to upload a photo at bodybymilk.com, select the milk benefit that is most important to them and create a milk mustache ad that represents their unique personality.

Promotional materials for school cafeterias and gyms will feature music superstar Jordin Sparks, NBA basketball player Chauncey Billups and skateboarder Ryan Sheckler. MilkPEP will support the nationwide campaign with print advertising, public relations, online media and social media outreach. Visit www.milkpep.org for details.

 
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