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Dairy Facts 2016

Body By Milk Program Earns 2009 Marketing Awards

Mar 23, 2009

The Milk Processor Education Program (MilkPEP) this month received two prestigious marketing awards for its teen-targeted Body By Milk program. The PRWeek Awards program presented an honorable mention in the "Best Use of Online Media" category to MilkPEP and its public relations firm, Weber Shandwick, for tapping teen star Miley Cyrus to deliver its health message to teens and increase traffic to MilkPEP and its promotional agency, Draftfcb, received a bronze REGGIE Award from PMA, the association for integrated marketing, for the "Refuel with Chocolate Milk—Go Pro for a Day" promotion. This is the third REGGIE award for Body By Milk in recent years.


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