Schools represent 7 percent of all milk sales, but the dairy industry currently is achieving just 60 percent of the potential sales in this channel. The Milk Processor Education Program (MilkPEP) will offer a free webcast for the industry, titled "Special Report on Growth Opportunities in Schools" on March 18 at 4:00 p.m. Eastern time. The webcast will offer an in-depth look at the data and demonstrate how more companies can tap into the growth potential in schools. Log-in details and downloads are available online.