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Dairy Facts 2016

MilkPEP to Re-introduce Milk as "The Original Wellness Drink"

Aug 11, 2008

As Americans embrace healthier lifestyles and seek better balance in their diets, they’re overwhelmed by countless beverage claims touting specific health benefits. In 2009, MilkPEP will re-introduce Americans to milk, "The Original Wellness Drink," noting that it can help maintain a healthy weight and is packed with protein and powerful nutrients that aid in refueling and rehydration after exercise. The program, scheduled to kick-off next January, was unveiled last month at MilkPEP's 2008 Dairy Sales and Marketing Meeting in Salt Lake City. For more information about this and other upcoming promotions, visit


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