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SmartMarketing to Feature Sessions on Ways to Market Sustainability

Feb 19, 2008

SmartMarketing to Feature Sessions on Ways to Market Sustainability

IDFA's SmartMarketing conference, March 12-13 in New Orleans, will offer three consecutive sessions on different marketing aspects of sustainability and provide the tools companies need to make it work. Kate Peringer of The Hartman Group will discuss the consumer perspective, Mark McElroy of The Center for Sustainable Innovation will present the do's and don'ts of marketing sustainability, and Wade Groetsch of Blue Lake Citrus Products, Inc. and Bill Horner of Naturally Iowa Inc. will explain the best way to market sustainable products. In addition, SmartMarketing will host the Achieving Excellence Awards Ceremony and recognize finalists in more than 60 categories. To view a complete agenda and to register, click here.

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Posted February 19, 2008

Dairy Delivers