In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90 percent of the nation's population. In the proclamation, President Reagan called for all people of the United States to observe these events with "appropriate ceremonies and activities."
The International Ice Cream Association (IICA) encourages retailers and consumers to celebrate July as National Ice Cream Month. In 2015, National Ice Cream Day will be Sunday, July 19.
Sales of ice cream and frozen desserts rose 2.1 percent to $5.4 billion in the 52 weeks ended August 10, 2014, according to data from IRI, Chicago. Ice cream production reached 894 million gallons in 2012 and 897 million gallons in 2013, according to the U.S. Department of Agriculture. (Source: Dairy Foods magazine, November 6, 2014)
About 9 percent of all the milk produced by U.S. dairy farmers is used to produce ice cream, contributing significantly to the economic well-being of the nation's dairy industry.
Founded in 1900, IICA is the trade association for manufacturers and distributors of ice cream and other frozen dessert products. The association's activities range from legislative and regulatory advocacy to market research, education and training. Its 80 member companies manufacture and distribute an estimated 85% of the ice cream and frozen dessert products consumed in the United States. IICA is a constituent organization of IDFA.