As part of his plan for his first 100 days as IDFA president and CEO, Michael Dykes, D.V.M., made a commitment to conduct a broad member survey to make sure IDFA is providing excellent value to all its members. Today, Dykes sent an email to more than 14,000 dairy foods processors, marketers and suppliers asking them to complete that survey. 

Dykes sees the digital survey, along with in-depth interviews he conducted with IDFA board members, as a way to better understand the priorities and expectations both members and nonmembers have for IDFA.    

“Whether you are a member, a recent event attendee, subscriber or observer of our organization, your opinion matters to us,” said Dykes. “We value your perspective on how IDFA can best support its diverse membership and the broader industry and community of people we serve.”

The survey asks respondents to identify the issues most important to their work, evaluate the services that IDFA provides and recommend additional services they would like to receive from IDFA.

IDFA will use the information collected through the survey to guide its efforts, inform its priorities, improve programs and recruit new members.

If you haven’t already taken the survey, you can take it here. 

For more information contact Peggy Armstrong, IDFA vice president of communications. at (202) 220-3508 or parmstrong@idfa.org.