IDFA’s social media efforts received special recognition this week when CQ Roll Call, a provider of congressional news, legislative tracking and advocacy services, featured IDFA in its list of top “50 Stealable Grassroots Marketing Campaigns.” IDFA appears as the seventh entry in the list.
CQ Roll Call described the collection of social media campaigns as examples of “effective grassroots marketing campaign ideas that actually work” and specifically highlighted IDFA’s successful social media celebration campaigns for National Dairy Month, June 2015, and National Ice Cream Month, July 2015.
“Their star hitter was a post for Root Beer Float Day when they had 45 people share [the post] and reached over 4,114 people on Facebook,” the article said of IDFA.“On Cheese Day in June they reached over 2,600 people. On National Ice Cream Day, Sunday, July 19, their post reached 1,583 people.”
Over the course of two months, IDFA’s campaigns to promote and celebrate the image of dairy products appeared 59,000 times to Twitter users and reached 13,400 people on Facebook.
During National Dairy Month in June, IDFA posted daily images of popular dairy foods and accompanying trivia, history and tidbits to feature on popular trending hashtags, such as #TriviaTuesday and #TBT (Throwback Thursday).
During National Ice Cream Month in July, IDFA hosted an Instagram Ice Cream Photo Contest, rewarding winning photos with free ice cream. IDFA also published a video of the 33rd Annual Capitol Hill Ice Cream Party and celebrated the history of ice cream as an American tradition by sharing vintage photos several days a week.
For more information, contact Audra Kruse, communications specialist for IDFA, at akruse@idfa.org, or Chelsee Woodey, director of legislative affairs for IDFA, at cwoodey@idfa.org.