The Milk Processor Education Program has announced two exciting new initiatives for 2014.
The first is a national integrated marketing campaign designed to drive incremental milk consumption and sales by bringing to life the power of milk's high-quality protein at breakfast. The ongoing campaign will include television, print and digital advertising, in-store materials, public relations and social media.
The second initiative involves an unprecedented, long-term partnership with Feeding America that will expand on work already started by the National Dairy Council. This effort will spotlight the need for nutrient-rich milk in the nation's hunger-relief programs and for a call to action that will spur consumers to help fill local food banks with gallons of milk.
To learn more about the initiatives and MilkPEP’s strategic approach, processors are invited to a webinar on Thursday, December 19, at 3:00 p.m. Eastern time. The initiatives are scheduled to launch in late February, and a follow-up webinar will be held in early January to share additional details as they become available.
Register here for the “MilkPEP 2014 National Campaign Initiatives” webinar.
For more information, contact Melissa Malcolm, MilkPEP field marketing manager, at firstname.lastname@example.org or 443-686-1334.