"Understanding the needs and business practices of retailers is an important component of driving milk sales. Successfully selling goods to retailers requires many ingredients, the first being solid relationships," said Vivien Godfrey, CEO of the Milk Processor Education Program, in a recent Dairy Foods magazine blog.

Read more about other key takeaways and insight from the 2012 FMI Food Retail Show, where Godfrey was a speaker during an educational session.