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Learn How Understanding Hispanic Market Can Translate into Sales

Apr 30, 2010

Over the next several years, the number of Hispanic households is expected to increase at a faster pace than any other group in the United States. For an up-to-the-minute look at this important group of consumers, join your colleagues at IDFA's Milk and Cultured Dairy Products Symposium, May 24-26, in Rosemont, Ill. Yocasta Shames, account director of Siboney USA, the first Hispanic marketing agency in the country, will explain what the dairy industry needs to know to translate understanding into sales.

A complete agenda and registration details are available here.

 
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