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Dairy Facts 2016
 
 

International Dairy Show to Feature New Interactive Format

Aug 13, 2010

Contact: Jeannette Roeder
(202) 220-3562
jroeder@idfa.org

(Washington, D.C.-August 13, 2010) The International Dairy Show will introduce a new interactive feature, called the iDairyShow, that will include both online and on-floor opportunities to connect with show participants, exchange information, chat about challenges and share stories. The International Dairy Show, presented by the International Dairy Foods Association, will take place September 13-15, 2010, at the Dallas Convention Center.

"iDairyShow will provide attendees and exhibitors with a fresh take on the trade show experience that is modern and engaging," said Robin Cornelison, trade show manager for IDFA. "By providing several ways to network and stay on top of what's happening at the show, we are confident that attendees will leave the show having accomplished their goals."

On the show floor, the iDairyShow, Booth 2345, will feature more than 25 presentations from leading industry experts on food security, sustainable practices, consumer research, marketing and more. iDairyShow on the show floor will be open 11:30 a.m. - 4:00 p.m. on Monday and Tuesday and 11:30 a.m. - 3:00 p.m. on Wednesday.

iDairyShow online, www.dairyshow.com/idairyshow, will allow show participants to link to Facebook, Twitter, LinkedIn and other social media sites. These postings will be streamed live throughout the exhibit hall to help attendees and exhibitors stay connected and up to date on all show events.

Another new feature, the International Dairy Show's ChirpE page, is a free mobile application from a2z, Inc., where attendees can get the latest buzz, search for products and exhibitors, and view the interactive floor plan. The ChirpE application, compatible with any major smartphone, also offers integration with many social media applications.

IDFA will use iDairyShow online to disseminate information to attendees before, during and after the three-day event and to encourage an ongoing dialogue between suppliers and processors throughout the year.

The International Dairy Show will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability. Registration is open at http://www.dairyshow.com/dairy/register-now.html.

For more information on iDairyShow, visit www.dairyshow.com, or contact Cornelison at rcornelison@idfa.org.

# # #

The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.

 
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