making a difference for dairy
About Membership
Membership Categories
Benefits of Membership
How to Become a Member
Membership Lists
Searchable Membership Directory
Membership Briefings
      Special Webinar on IDFA New Dues Model
      Special Supplier Webinar on IDFA New Dues Model

McKinsey & Co. to Unveil Dairy Growth Strategies, Research at Dairy Forum

Dec 05, 2018
Roberto Uchoa de Paula, Senior Partner at McKinsey & Company, Inc.

Consumer preferences change rapidly, volatility impacts margins along the value chain and several trade barriers remain for dairy. How can executives meet these challenges and position their companies for future growth? Industry experts at McKinsey & Company, Inc., a renowned global consulting firm, have partnered with IDFA to examine these and other issues in the domestic and global dairy industry. They’ll unveil new research on dairy consumers and examine strategies for growth at Dairy Forum 2019, Jan. 20-23 in Orlando, Fla.

In the closing session, McKinsey consultants will reveal insights from a consumer survey covering 1,000 U.S. households, which were asked detailed questions about their dairy-buying habits and views of dairy products. These results will provide further insight into changes in dairy consumption and how current consumer trends are impacting dairy purchasing today.

They’ll then cover dairy growth strategies for U.S. and international markets, including strategies to capture global growth in the context of recent tariffs and future global demand. They’ll additionally discuss organizational and supply chain excellence in the dairy industry.


Roberto Uchoa de Paula, senior partner, leads the firm’s global agriculture practice and its consumer operations work in North America.

Ludovic Meilhac, partner, is the firm’s procurement and supply management expert. He co-leads the McKinsey Food Institute, a provider of databases and tools that help food manufacturers optimize their production processes. He is also a member of McKinsey’s Consumer Operations practice.

Christina Adams, associate partner, is a leader in the firm’s consumer goods practice.

Dairy Forum 2019

Dairy Forum 2019 will be held Jan. 20-23 at The Ritz-Carlton Grande Lakes in Orlando, Fla.

Registration is open online.

For more information, contact Melissa Lembke, IDFA director of programs and partnerships, at

Dairy Delivers