IDFA, the National Milk Producers Federation (NMPF) and the U.S. Dairy Export Council (USDEC) have collaborated to produce a new, cross-industry campaign called "Got Jobs? Dairy Creates Jobs, Exports Create More." It launches today with a virtual press conference featuring the CEOs from each organization and show how the U.S. dairy industry creates jobs and provides economic benefits in every state. 

The campaign will stress the need for continued growth from U.S. dairy exports by bringing to life the story of Americans who benefit from a thriving dairy industry. The target audience is policymakers, consumers and state and local media.

“With the Trump administration’s current focus on global trade, it’s important for consumers and policymakers to understand how dairy drives the American economy,” said Michael Dykes, D.V.M., president and CEO of IDFA. “The United States needs sound trade policy that will place the U.S. dairy industry on a level playing field with global competitors. Backed by fair and proactive trade policies, the U.S. dairy industry will continue to keep and create jobs in states across the country.”

“Got Jobs?” will package economic impact data from IDFA’s Dairy Delivers℠ economic impact tool with compelling narratives and export data at the state level to demonstrate dairy’s impact on the U.S. economy. According to Dairy Delivers℠, the industry supports nearly 3 million workers, generates more than $39 billion in direct wages and has an overall economic impact of more than $206 billion.

The centerpiece of the campaign is a new microsite, GotDairyJobs.org, that will be hosted on Medium.com, a social media site with rich multimedia, articles and content. The campaign site will feature profiles of workers in the U.S. dairy industry, offering real-world examples of the 3 million people whose jobs are tied to dairy.

Using #gotdairyjobs, the dairy industry will amplify the campaign and create the dairy jobs conversation on Twitter, Facebook and Instagram.

Visit gotdairyjobs.com to learn more.

Read, "New ‘Got Jobs?’ Campaign Demonstrates Dairy’s Substantial Impact on US Economy, States and Local Communities."

Members with stories to tell about dairy’s impact on American communities, jobs supported by the industry or professionals they’d like to profile may contact Marti Hogan, IDFA director of communications, at mhogan@idfa.org.