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The Breakfast Project Promotes Milk in the Morning

Feb 29, 2012

Award-winning actress Salma Hayek and Ellie Krieger, a celebrity TV chef and registered dietitian, have teamed with the National Milk Mustache "got milk?®" Campaign to launch The Breakfast Project.

The new campaign will encourage more Americans to enjoy breakfast at home and set the table with milk. Hayek will be the face of the bilingual campaign, where she will appear in two TV spots that began airing on Monday. Behind-the-scenes video of Salma Hayek's ad shoots and videos from other moms revealing their morning routines are available at

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