According to the Center For Exhibition Industry Research, sponsorships increase trade show booth traffic by 104 percent. IDFA is offering affordable sponsorship options to exhibitors at the International Dairy Show, September 19-21 in Atlanta, that are designed to provide extra exposure for a sponsoring company before, during and after the 2011 show.

Contact Mike Greeson, IDFA assistant director of exhibit sales, at mgreeson@idfa.org or visit the sponsorships page at www.dairyshow.com to learn about opportunities available to exhibitors.