The Milk Processor Education Program and Post® Cereals will kick off back-to-school season with a joint promotion that focuses on milk's vital role at the breakfast table. By showcasing milk and Post® as a great breakfast combination, MilkPEP will help kids start the day with the nutrition they need to perform in school.

The program will start July 25 with offers to save on joint purchases of Post® Cereals and milk and with opportunities to win instant online prizes. Members may visit www.milkpep.org for details.