Working in the food industry, we often look at obesity from a food perspective. But the other side of the energy-balance equation, dealing with exercise and physical activity, is just as important. People who don’t get enough physical activity are at higher risk of not only obesity, but also diabetes, heart disease, osteoporosis and depression.
With school out for the summer, I’m really aware of kids’ physical activity. My boys are very active (rambunctious, some would say) and love to be outdoors, but even they can get easily drawn into spending more time than they should watching TV or playing computer games.
A report from the Institute of Medicine
(IOM) has highlighted the important role of schools in promoting physical activity among school-aged kids. Since children spend so much time at school, they need to be able to have time for activity while there. The report recommended that children get at least one hour of vigorous or moderate activity each day, with at least half of that time during the scheduled school day, including physical education, recess and other activities. Legislators in New Jersey have introduced a bill
that would require schools to have 20 minutes of recess each day.
So what can dairy companies do to support more physical activity for kids and everyone? Your company could join the Healthy Weight Commitment Foundation
(HWCF), which offers grants to build playgrounds and runs the Together Counts
IDFA is an associate member of HWCF. And your company could look for ways to support children’s activity—maybe sponsoring healthy family events like fun runs or providing packages that kids or families can take along with them as they go on a hike or for a swim.
What does your company do to encourage healthy activity for kids and adults?