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Recall Ready? Managing Recalls and Protecting Your Brand Preconference Workshop

Recall Ready? Managing Recalls and Protecting Your Brand

This one-day workshop, held in conjunction with the Ice Cream Technology Conference, will help prepare ice cream professionals to manage a recall. Learn from experts who work with the dairy and ice cream industry, how to develop a communication plan in advance of a recall that will enable you to effectively communicate to the industry, your customers, consumers and the news media.

The workshop will cover the fundamentals of a product recall, review a company’s rights and responsibilities and outline strategies for limiting your liability and managing customer expectations

A combination of presentations and exercises will help you benchmark your company’s recall protocols and communication management principles and provide tools for technical food safety staff and communication and marketing teams to work together effectively and efficiently during the entire recall event.