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Dairy Facts 2016

          

Schedule is subject to change.

Saturday 01.20

3:00 PM 3:00 - 5:00 PM
Registration
Location: Desert Ballroom Foyer

Sunday 01.21

8:00 AM 8:00 AM
Tip Tipton Memorial Golf Tournament *
Location: JW Marriott Desert Springs Golf Club - Valley Course
Named in memory of IDFA’s founder, Tip Tipton, this tournament is an opportunity for golfers to show off their athletic skills and enjoy a relaxing day of play and networking in the warm Palm Desert air. Players may donate to the Dairy Recognition and Education Foundation in honor of Tip’s commitment to dairy education. Visit the Dairy Recognition and Education Foundation webpage to learn how to donate.
11:30 AM 11:30 AM 
Afternoon Golf Tournament *
Location: JW Marriott Desert Springs Golf Club - Palm Course
Noon Noon - 7:00 PM
Registration
Location: Desert Ballroom Foyer
Noon Noon - 3:00 PM
Tennis Tournament *
Location: JW Marriott Desert Springs Tennis Courts
2:00 PM 2:00 - 3:00 PM 
IDFA Board of Directors Meeting (Invitation Only 
4:00 PM 4:00 - 5:00 PM 
First-Timers' Reception 
Location: Springs Patio
6:15 PM 6:15 - 7:00 PM
Chairman's Lecture:  [Prepare] for an Unpredictable Future
Location: Desert Ballroom 7 & 8
No one can predict the future, but Jack Ulrich can help you prepare for it. He counsels business leaders to unlearn obsolete assumptions, think about the unthinkable and understand that awareness of ignorance can lead to wisdom. After painting a vivid picture of what the world may look like in a few short years, Uldrich will offer upbeat and practical insights on future trends, emerging technologies, change management and transformational leadership.
Speaker:
Jack Uldrich
, Global Futurist and Author
7:00 PM 7:00 - 9:00 PM 
Welcome Reception 
Location: Grove

Monday 01.22

8:45 AM 8:45 - 9:45 AM
President's Breakfast: [Build] Demand and Open New Markets
Location: Desert Ballroom 7 & 8
During his whirlwind first year as president and CEO of IDFA, Michael Dykes has focused on activities and relationships that will help build demand for U.S. dairy products and open new global markets. Join Dykes for a discussion about how the industry’s collaborative efforts on the farm bill, global trade, nutrition and labeling, food safety and other top priorities are providing the foundation for significant growth opportunities in the future.
Speaker:
Michael Dykes, D.V.M.
, President and CEO, International Dairy Foods Association 
9:45 AM 9:45 - 10:45 AM
General Session: [Hear] About Global Dairy Trends and Outlook for 2026
Location: Desert Ballroom 7 & 8
The global dairy market has experienced stable growth for many years, but the recent imbalance in supply and demand will likely bring a slow recovery in the years to come. Join two experts who will discuss current dairy trends, as well as what lies ahead in the next decade.

Moderator:
Dave Carlin, Senior Vice President, Legislative Affairs and Economic Policy, International Dairy Foods Association 

Panelists:
Tom Bailey, Executive Director, Dairy Research, Rabobank

John Newton, Director, Market Intelligence, American Farm Bureau Federation

11:00 AM 11:00 - 11:45 AM
Concurrent Sessions

1. [Examine] Food Safety Issues and Trends Around the Globe
Location: Springs Ballroom A-D
Whether you’re competing in the U.S. market only or around the world, trying to keep up with rapidly changing technology innovations, standards and regulations in food safety can make your head spin. In this session, a respected leader in food safety with global vision will share insights into today’s big trends and others on the horizon.
Speaker:
Mike Robach, Vice President, Cargill Corporate Food Safety, Quality & Regulatory 



2. [Feed] America and Fill Food Banks with Dairy
Location: Desert Ballroom 3-6
USDA estimates that 42 million Americans, including 13 million children, are food insecure, while 72 billion pounds of food are wasted each year. Many dairy companies are working to reduce food waste, and increasing food donations is one way to help. This session will cover the federal incentives and liability protections for food companies that donate to food banks and the role food waste may play in the next farm bill, as well as available partnerships for the dairy industry and other ways to help food-insecure households gain increased access to healthy foods.
Speakers:
Carrie Calvert
, Director of Tax and Commodity Policy, Feeding America

Gary Davis, National Sales Manager, Prairie Farms Dairy, Inc. 

 
Jerod Matthews, Senior Account Manager, Manufacturing Sourcing, Feeding America

 



3. [Explore] the Evolution of Digital Marketing
Location: Desert Ballroom 9-12
The digital world has changed our lives, and this session will help you and your company leverage the power of digital marketing. Steve Lerch, an executive at Google, will reveal the top trends his company is watching across categories like food, health and family. He will discuss how you can use key indicators, such as search trends and video watch times, across Google and YouTube to understand the information consumers want and the formats they want to use to receive it.
Speaker:
Steve Lerch
, Account Executive, Google
Noon Noon - 1:30 PM
Lunch Session: [Look] at Drones, Dairy and Retail's Dilemma
Location: Desert Ballroom 7 & 8
Amazon’s purchase of Whole Foods last summer may have rocked the retail world, but it delighted consumers who are increasingly buying products online. Do your products and delivery systems match these market changes and consumer demands? Dan O’Connor, president and CEO of RetailNet Group and an authority on retail growth strategies, will share his insight and research on evolving markets, consumer trends and the ever-changing face of retail.
Speaker:
Dan O'Connor
, Founder, RetailNet Group and Fellow, Advanced Leadership Initiative, Harvard University
1:30 PM

1:30 - 2:30 PM
General Session: [Influence] the Future of U.S. Trade Policy
Location: Desert Ballroom 7 & 8
Current and Former trade officials from the U.S., Asia and Europe will discuss the challenges and opportunities presented by recent changes in the U.S. trade agenda. With years of experience negotiating trade relations at the highest levels, the panel will explore the status of current U.S. trade negotiations, as well as the implications of changing trade alliances elsewhere around the globe.
Moderator:
Michael Dykes, D.V.M.
, President and CEO, International Dairy Foods Association 

 

Panelists:
Ambassador Tim Groser, New Zealand’s Ambassador to the
United States

Ambassador David O'Sullivan, Delegation of the European Union to the United States

Ambassador Darci Vetter, Former Chief Agricultural Negotiator, U.S. Trade Representative 

 

3:00 PM 

3:00 - 4:00 PM
Partner Session: [Advance] Dairy Advocacy Through Technology
Location: Springs Ballroom A-D
Join the Dairy Council of California for the introduction of the DairyUp mobile application with a hands-on dairy advocacy training session. What is the DairyUp app? This mobile application was designed to help the dairy industry users stay informed of critical, timely dairy nutrition topics, and most importantly how to effectively communicate dairy messaging with parents, children, and other general consumers. In this session you will have the opportunity to further learn the purpose of the mobile application, and navigate the user interface. Lastly, the second half of the session will include an advocacy training with hot topic scenarios, educating the user how to utilize the app, and elevate their dairy messaging.

Speakers:
Ashley Rosales
RDN, Program Director Community Health/Nutrition Science, Dairy Council of California

James Winstead, RDN, Industry Relations Manager, Dairy Council of California

3:00 PM  3:00 - 5:30 PM
Committee Meetings (Invitation Only)
5:30 PM 5:30 - 6:30 PM 
PAC Reception (Invitation Only
5:45 PM 5:45 - 6:45 PM 
ProFood Tech: 2017 Review and 2019 Preview (Invitation Only
6:30 PM 6:30 - 7:30 PM 
Editors' Reception (Invitation Only

Tuesday 01.23

8:00 AM 8:00 AM - 4:00 PM
Registration 
Location: Desert Ballroom Foyer
8:45 AM

8:45 - 9:45 AM
Breakfast Session: [Hear] What Shapes American Food and Beverage Consumption Behavior
Location: Desert Ballroom 7 & 8
Generational change, “The New Convenience”, and evolving values about wellness are all shaping what Americans eat and drink today. Join David Portalatin, Vice President, Food Industry Advisor, with the NPD Group for a briefing on the research organization’s comprehensive annual report on Eating Patterns in America.

Speaker:
David PortalatinVice President, Industry Analysis - Food Sector, The NPD Group

10:00 AM

10:00 - 10:45 AM
Concurrent Sessions

4. [Go] Back to the Future of Dairy: Part I
Location: Springs Ballroom A-D
Science and technology may hold the key to addressing the world's biggest problems related to hunger, the food supply, sustainability and climate change, but if media coverage of pink slime and GMOs is any indication of consumer acceptance, we may be in for a bumpy ride. Jack Bobo, an expert in agricultural biotechnology, will examine global trends in food and agriculture, the interplay between food safety and public perception of risk, and how organizations build trust to navigate these trends.
Speaker:
Jack Bobo, Senior Vice President, Chief Communications Officer, Intrexon
 


5. [Probe] Nutrition Policy and Moving Up to Higher Fat Milk and Dairy 
Location: Desert Ballroom 3-6
Consumers are drinking more whole milk, demanding butter and spooning up richer yogurts. New scientific evidence continues to build support for the role of dairy fat in a healthy diet. What is the path forward for changing nutrition policy and the U.S. Dietary Guidelines for Americans to expand the recommendations for low-fat or nonfat milk and dairy products to allow for higher fat dairy? What hurdles will the dairy industry face with nutrition policy reform?
Moderator:
Cary Frye, Senior Vice President, Regulatory Affairs, International Dairy Foods Association

Panelists:
Roger Clemens, Adjunct Professor, Pharmacology & Pharmaceutical Sciences, School of Pharmacy, University of Southern California, and Co-founder and Executive Vice President, Polyscience Consulting
 

Randy Green, Principal, Watson Green LLC


 

Greg Miller, Chief Science Officer and Executive Vice President, Research, Regulatory and Scientific Affairs, National Dairy Council/Dairy Management Inc. 

 

 

 

11:00 AM

11:00 - 11:45 AM
Concurrent Sessions

6. [Go] Back to the Future of Dairy: Part 2
Location: Springs Ballroom A-D
While some in the industry are looking to advanced science and technology to resolve challenges, others appear to be turning away, but is this really the case? In this follow-on to Back to the Future of Dairy: Part 1, a panel of food industry leaders will share their perspectives and discuss how science and innovation are being leveraged all across dairy and how these might impact long-term sustainability.
Moderator:
Keith Nunes, Executive Editor, Food Business News 

 

Panelists:
Jack Bobo
, Senior Vice President, Chief Communications Officer, Intrexon

Lewis Goldstein, Vice President, Brand Marketing, Organic Valley

Vinny Poduval, Senior Vice President, Enterprise Quality and Food Safety, Schreiber Foods

 




7. [Envision] a New Future for Fluid Milk 
Location: Desert Ballroom 3-6
Throughout the conference, you’ll learn ways to leverage trends to help grow your business. In this session, the MilkPEP team will explore opportunities to reignite consumer passion for milk and help restore growth to this critical category. Discussions will range from building relevance and trust among today’s young families to reclaiming milk’s dominance at retail, both traditional and e-commerce. Milk is at a crossroads, so make sure you’re armed with vital information that can shape a positive future for fluid milk.

Speakers:
Kikke Riedel
, Vice President, Strategy and Insights, MilkPEP

Victor Zaborsky, Vice President of Marketing, MilkPEP

Noon Noon - 1:30 PM
Lunch Session: [Predict] What the Midterm Election May Bring
Location: Desert Ballroom 7 & 8
Known as one of the best political handicappers in the nation, Charlie Cook says midterm elections are never about the party out of power. They’re about the party in power and frequently hinge on the president’s job approval ratings at the time. Will the 2018 midterms follow these patterns? Cook will share his entertaining insight into the current political climate and the issues that will have the strongest impact on the midterm elections.
Watch a preview of Cook's presentation.
Speaker:
Charlie Cook
, Editor and Publisher, Cook Political Report and Columnist, National Journal  
1:45 PM 1:45 - 2:30 PM
Partner Session: [Discover] Disruptors on the Dairy Sector Horizons
Location: Springs Ballroom A-D
Rabobank’s global team of sector analysts will discuss how changing consumer preferences and evolving market conditions are increasing M&A activity and how these disruptions may impact your business.
Speaker:
Kevin Bellamy
, Global Sector Head - Dairy, Rabobank  
2:45 PM

2:45 - 3:30 PM
Partner Session: [Secure] the Future with Sustainability Strategies Available Today
Location: Springs Ballroom A-D

Speakers:
Scott Byrne
, Environmental Specialist US/Canada, Tetra Pak Inc. 

Pedro GoncalvesVice President, Marketing, Tetra Pak Inc.

3:30 PM 3:30 - 5:30 PM
ProFood Tech Committee Meeting (Invitation Only)
5:30 PM 5:30 - 7:30 PM
Closing Celebration
Location: Costas Nightclub

Wednesday 01.24

8:30 AM 8:30 - 9:30 AM
Breakfast Session: [Chart] Your Own Leading Indicators in the Global Economy
Location: Desert Ballroom 7 & 8
An expert on global economics, Zachary Karabell believes companies rely too heavily on metrics like GDP, inflation, unemployment and trade to forecast economic performance and growth. He’ll show you how to tap into the deluge of available data and craft custom indicators that will help you understand and navigate the current economic climate.
Watch a preview of Karabell's presentation.

Speaker:
Zachary Karabell, Head of Global Strategies, Envestnet Inc. 
9:30 AM

9:30 - 10:30 AM
The Next Step: [Position] Dairy for Prosperity
Location: Desert Ballroom 7 & 8
How do you prepare for an unpredictable future? Five successful leaders will discuss the steps they’re taking today to develop the people, processes and products that will help their companies meet the demands of tomorrow’s marketplace. Following several sessions that will encourage leaders to upend the status quo, this panel will provide a prescient conclusion to Dairy Forum’s foray into the future.
Moderator:
Michael Dykes, D.V.M.
, President and CEO, International Dairy Foods Association 

Panelists:
Tim Brown, President and
COO, Chobani

 
Mike Haddad, President and
CEO, Schreiber Foods, Inc.
 
 
Sheryl Meshke, Co-President and CEO, Associated Milk Producers, Inc.
Michael Wells, President and
CEO, Wells Enterprises, Inc.
 

* Separate fee and preregistration required.