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Webinar A Winning Growth Formula for Dairy:
Perspectives from McKinsey & Company

April 8, 2019 | 1:00 - 2:00 p.m. ET

Groundbreaking research, conducted by McKinsey & Company in collaboration with IDFA, provides a new perspective on the steps dairy leaders can take to capture future growth in domestic and international markets. The research provides an in-depth look at the dairy industry’s evolution around the world, the differences among markets, and evolving consumer tastes.

Appearing in a Dairy Forum capstone session in January, the consultants outlined the insights gleaned from in-depth interviews with more than 50 CEOs of international dairy companies and a survey of more than 1,000 American households. This webinar will detail the study's findings and includes several data-driven recommendations for the dairy industry to consider.


Roberto Uchoa de Paula
Senior Partner
McKinsey & Company

Roberto leads McKinsey’s Agriculture Practice globally and our consumer operations work in North America.

As an advisor to agricultural and food and nutrition companies, Roberto brings on-the-ground experience in the Americas, sub-Saharan Africa, and Western Europe. He partners with executives to address their most pressing strategic and performance issues, including growth, merger management, commercial excellence, supply-chain optimization, and organizational restructuring.

Since joining McKinsey, Roberto has built extensive expertise designing growth strategies and delivering performance improvements across commercial and supply-chain operations. Working with companies across the globe, he has led efforts to assess value-chain vulnerabilities and growth opportunities in the dairy, protein, row-crops, oilseeds, and starch and sweeteners sectors. Roberto also supports complex postmerger situations, defining integration approaches and ramping up value-capture teams.

Ludovic Meilhac
McKinsey & Company

Ludovic Meilhac is a procurement and supply management expert partner at McKinsey & Company in the Stamford office. He co-leads the McKinsey Food Institute and is a core member of McKinsey’s Consumer Operations practice. Ludovic has over 25 years of experience in procurement and sourcing globally and helps both companies and national governments develop world sourcing strategies and design manufacturing solutions for milk and dairy ingredients. Among other work, Ludovic has helped shape the 2020 vision for French milk and fruit procurement, design solutions for oversupply of local fluid milk in China, and optimize COGS on dairy and flavor for an ice cream manufacturer.

Prior to McKinsey, Ludovic spent 13 years at Danone sourcing all fluids and dairy ingredients for North America, while also serving as a board member on the Quebec Dairy Council. He also spent 5 years at Coca Cola/Glaceau in manufacturing and sourcing. Ludovic earned his Master’s in Automation from Ecole Nationale Superieure des Mines de Paris in France and an M.B.A. from the Wharton School at University of Pennsylvania.

Christina Adams
Associate Partner
McKinsey & Company

Christina Adams is a leader in McKinsey & Company’s consumer goods practice, with deep experience across commercial optimization, growth strategy, and optimizing portfolio and network complexity. She regularly looks at topics relating to how food and beverage consumer goods companies can adapt and grow in the changing consumer and retail landscape.

Christina started her career at Procter & Gamble working in brand management in Cincinnati, Ohio. Christina earned both her B.A. and M.B.A. from Harvard University. She is a native Oklahoman.


Registration fees for this webinar are based on your company's IDFA membership status. For more information about membership, please email

Member Fee: Complimentary
Non-Member Fee: $195

Cancellation Policy

No registration refunds will be granted after April 1, 2019. Substitutions may be made without penalty. All cancellations and substitutions must be received in writing at

If you have questions or need assistance with the registration process, please contact IDFA at (202) 737-3557 or