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MilkPEP Salary Sweepstakes to Honor Mom's Role as Chief Health Officer

When it comes to making executive decisions about the family's health and nutrition, including household milk consumption, mom plays the chief role. This Mother's Day the Milk Processor Education Program (MilkPEP) plans to promote mom to the position of Chief Health Officer and offer an opportunity for one lucky mom to win a $100,000 salary. This new promotion features hard-hitting point-of-sale materials to publicize the $100,000 salary sweepstakes as well as to communicate milk's nutritional messaging. For more information, click here.

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Posted March 23, 2008