Contact: Jeannette Roeder
(202) 220-3562
jroeder@idfa.org

Offering Latest in Healthier Dairy Products, Reformulated Flavored Milk

(Washington, D.C. – September 7, 2011) From the latest in lower-calorie flavored milk to reduced-sodium cheeses and frozen novelties, the Dairy and Beverage Bar at the 2011 International Dairy Show will showcase new and reformulated “good for you” products. The International Dairy Show, presented by the International Dairy Foods Association, will take place September 19-21 at the Georgia World Congress Center in Atlanta.

“To meet the demands of health-conscious consumers, dairy companies have reduced sodium in cheeses, reformulated flavored milk, expanded selections in the rapidly growing Greek yogurt market and developed other innovations,” said Cary Frye, IDFA vice president for regulatory and scientific affairs. “Dairy companies will have the opportunity to showcase the latest in healthier dairy products for attendees to sample at the Dairy Show.”

The Dairy and Beverage Bar is one of the most popular features on the show floor. In addition to the bar, the Dairy Show will offer access to the latest research and best practices in the educational tracks covering consumer trends and marketing and product development and nutrition. These sessions will look at why consumers are moving toward real, clean and simple foods and how to build brand loyalty.

The International Dairy Show will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.

For more information, visit www.dairyshow.com or contact Robin Cornelison, IDFA trade show director, at rcornelison@idfa.org.

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States. IDFA can be found online at www.idfa.org.