Contact: Jeannette Roeder
(202) 220-3562
jroeder@idfa.org

(Washington, D.C. - July 21, 2011) The International Dairy Foods Association has announced that the International Dairy Show has established a promotional partnership with Brasil Alimenta International Week, allowing each trade show to endorse the other.

"We are very happy to increase our international network and partner with Brasil Alimenta International Week on cross promotion of our mutual trade shows," said Robin Cornelison, IDFA trade show director. "It is our goal to work closely with many trade associations and international shows to expand our global reach."

As part of the co-promotional agreement, IDFA will be attending Brasil Alimenta International Week that will take place, April 10-13, 2012, Parque de Eventos Bendo Gonçalves, Brazil. Brasil Alimenta International Week attracts more than 9,000 trade visitors and 220 exhibitors. The event is renowned for creating networking opportunities for Latin American companies.

This partnership is just one of many ways IDFA has boosted the international marketing for the International Dairy Show 2011 that will take place September 19-21 at the Georgia World Congress Center in Atlanta. Attendees will have the opportunity to view more than 75,000 square feet of exhibits, offering everything dairy, food and beverage companies need to run more efficiently, create new products and improve profitability.

For additional information on the International Dairy Show, visit www.dairyshow.com or contact Cornelison at rcornelison@idfa.org.

For more information on Brasil Alimenta International Week 2012, visit http://www.brasilalimenta.com.br/indexeng.html.

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About International Dairy Foods Association
The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.

About Brasil Alimenta
The 10th edition of The International Week Brasil Alimenta will take place from the 10th to the 13th April 2012, at Parque de Eventos Bento Gonçalves - RS - Brazil. The event is a combination of four trade shows presenting technologies and products for Viticulture, Dairy Industries, Agriculture and Beverage Industries in Latin America.

At the last edition in April 2010, the event attracted over 220 exhibitors from 11 Brazilian states, international delegations from 13 countries and over 9,500 trade visitors. The International Week Brasil Alimenta has become renowned for creating business relations among important Latin American companies. For more information visit http://www.brasilalimenta.com.br/indexeng.html.