Contact: Jeannette Roeder
jroeder@idfa.org
(202) 220-3562

(Washington, D.C. - June 22, 2011) From the promise provided by new sweeteners appropriate for dairy foods to methods for reducing sodium in cheese, the International Dairy Show will offer a series of programs on product development and nutrition during its morning educational sessions. The International Dairy Show will take place September 19-21, 2011, at the Georgia World Congress Center in Atlanta.

"Attendees will be able to explore the newest products, the latest consumer research and solutions to the most challenging nutrition-related issues facing the dairy industry," said Robin Cornelison, IDFA trade show director. "The sessions will be interactive and include time for participants to ask questions and solve problems affecting their brands."

Education session highlights include:

Latest Landscape in the World of Sweeteners
September 19, 10:00 - 10:50 a.m.
This presentation will explore the challenges and opportunities related to current and newer sweeteners as they apply to key dairy industry categories. Attendees will learn about new research and insights into attitudes, behaviors and trends in the world of sweeteners, and where the biggest opportunities lie for dairy.

Building a Better Mousetrap - Cheese and the Sodium Challenge
September 19, 11:00 - 11:50 a.m.
This session will provide an overview of the challenges and opportunities of sodium reduction in cheese. Attendees will hear firsthand how the industry has been working together to respond to this public health concern through three main areas: education and outreach, food safety and rapid sodium testing. A panel of industry leaders will highlight how research insights can motivate industry-wide action. Attendees will get to interact with the panel members on what is next for cheese and sodium, as well as other innovations and opportunities for cheese on the horizon.

How to Keep the Flavored Milk Choice in Your Schools
September 20, 11:00 - 11:50 a.m.
Whether flavored milk at school is under scrutiny or not in a local market, new stakeholders and decision-making processes mean that a fresh approach is required. Learn from those who have weathered challenges and share best practices, tips and tools for success. A panel of industry and nutrition leaders from the school-milk arena will share updates, experiences, new approaches and best practices.

To learn more or register for the International Dairy Show, please visit www.dairyshow.com or contact Cornelison at rcornelison@idfa.org.

The International Dairy Show, presented by the International Dairy Foods Association, will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.