Contact: Jeannette Roeder
(202) 220-3562
jroeder@idfa.org

(Washington, D.C. - March 16, 2011) The International Dairy Foods Association today announced that Karl Rove, who served as senior advisor and deputy chief of staff to former President George W. Bush, will lead off the International Dairy Show in Atlanta.

Known as "the architect" of President Bush's 2000 and 2004 campaigns, Rove has been called a master political strategist. He will share his view of the political landscape leading up to 2012 elections and outline the challenges he sees ahead for the country during the Signature Session on Monday, September 19, at 10:00 a.m. The International Dairy Show will run September 19-21, 2011, at the Georgia World Congress Center.

"With just months to go before the presidential campaigns hit high gear, who better to hear from than Karl Rove," said Connie Tipton, IDFA president and CEO. "He has studied history, is an electoral genius and can read the mood of the country better than all the other political strategists put together."

Rove writes a weekly op-ed for The Wall Street Journal, is a Newsweek columnist and is the author of the book, "Courage and Consequence."

The International Dairy Show, presented by the International Dairy Foods Association, will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.

Attendee and exhibitor registration is now open. The International Dairy Show can be found online at www.dairyshow.com.

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85% of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.