Contact: Jeannette Roeder
(202) 220-3562
jroeder@idfa.org

Take Advantage of Reduced Costs and Increased Value

(Washington, D.C.-August 9, 2010) The advanced registration deadline for the International Dairy Show has been extended for one week. Attendees now have until August 13 to take advantage of reduced registration rates and save their place at the premier event for dairy industry professionals. The

Registrants can save up to 20 percent in registration fees and will have the opportunity to be automatically entered into the weekly registration drawing for a chance to win a prize, valued at up to $100. The International Dairy Show, presented by the International Dairy Foods Association, will take place September 13- 15 at the Dallas Convention Center.

"Because of the volume of advanced registrations last week, we extended the deadline to allow more attendees to take advantage of the substantial savings we're currently offering," said Robin Cornelison, IDFA trade show manager. "Saving on registration, hotel and air fare are a few of the many ways attendees can maximize their investment for the show."

Dallas-area hotels are offering International Dairy Show attendees reduced rates before August 26, along with other great incentives. Attendees may visit the International Dairy Show website to book travel plans, save on airline tickets and get coupons for shopping and dining. Attendees can make hotel reservations through onPeak, the official housing partner, under the hotel and travel section on the Dairy Show website.

The International Dairy Show will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.

For more information on registration, visit www.idfa.org or contact Cornelison at rcornelison@idfa.org.

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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies representing a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese and frozen desserts produced and marketed in the United States.