Contact: Peggy Armstrong
(Washington, D.C. - June 24, 2010) The International Dairy Foods Association has named Matt McGraw the exhibits manager for the International Dairy Show. In this role, McGraw will be responsible for booth and sponsorship sales for the trade show, which will be held September 13-15, 2010, at the Dallas Convention Center.
With several years of experience in exhibit sales, trade show account management and trade show operations supervision, McGraw has developed a solid track record for exceeding his sales goals. He has worked with a number of industry leaders, including the Freeman Companies, a well-respected provider of trade show and exposition services.
Prior to joining IDFA, McGraw served as exposition specialist and floor manager for InfoComm International's 2010 trade show, which included more than 400,000 square feet of exhibit space and attracted more than 32,000 attendees. While serving as an account executive for AGS Expo Services in Orlando, McGraw re-engineered exhibit sales programs that provided the company with additional revenue streams.
"Matt has a versatile background in exhibition sales and the trade show experience that will help us to build a full-service, in-house sales operation," said Neil Moran, IDFA senior vice president for finance, administration and trade show. "Adding Matt to our trade show team gives us the capacity to look beyond the 2010 show and enhance the relationships that will keep exhibiting companies involved year after year."
McGraw attended Jacksonville State University in Alabama, where he majored in political science.
For more information on the International Dairy Show, visit www.dairyshow.com.
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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation's dairy manufacturing and marketing industries and their suppliers, with a membership of 550 companies within a $110-billion a year industry. IDFA is composed of three constituent organizations: the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). IDFA's 220 dairy processing members run more than 600 plant operations, and range from large multi-national organizations to single-plant companies. Together they represent more than 85 percent of the milk, cultured products, cheese, ice cream and frozen desserts produced and marketed in the United States.