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McKinsey & Co. to Reveal Research on Industry Label Decision-making in IDFA Webinar

May 10, 2017

Drawing on recent research on labeling and product reformulations conducted exclusively for IDFA, the global management consulting firm McKinsey & Company will present its findings on labeling decision-making and deployment processes that food and beverage companies are using in an IDFA webinar June 7, 2-3:30 p.m. Eastern time.

“Today’s food and beverage companies must make increasingly complex decisions regarding product labeling,” said Cary Frye, IDFA vice president for regulatory and scientific affairs. “This research can help inform those decisions as companies position their products in today’s marketplace.”

Visit, "New Labeling Research: Balancing Policy Changes and Consumer Demands," on the IDFA website.

For more information, contact Cary Frye, IDFA vice president of regulatory and scientific affairs, at cfrye@idfa.org.
 
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