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Dairy Facts 2016
 
 

Tipton: Are Activists Eroding Greatness of American Agriculture?

Sep 07, 2016

With activists and some companies increasingly calling current farming practices into question, Connie Tipton, IDFA president and CEO, said it may be time to introduce consumers to a new vernacular for modern dairy production.

“As the industry faces increased social media pressure and consumer ignorance about modern agriculture innovation and technologies, we must find ways to define our own destiny and continue to build on our successes,” she said in her recent Cheese Market News column.

She offered two possible options to getting the conversation started.

Read the column here.

 
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