The Milk Processor Education Program kicked off its holiday efforts for The Great American Milk Drive last week on Giving Tuesday – a global day of giving. From now until the end of the year, MilkPEP is asking dairy companies to help keep the momentum going by sharing The Great American Milk Drive holiday video. It celebrates the spirit of the season and the organization’s wish to address the need for families to have nutrient-rich milk during the holiday season.
Each time the holiday video is shared in social media through the end of the year, The Great American Milk Drive will donate one gallon of milk to Feeding America® food banks.
IDFA encourages members to share it with friends, family, colleagues and other contacts to help spread the warmth of the holidays and help fill food banks across the country with milk.
To share, simply watch the video and click the social media icons below it to post.
The Great American Milk Drive also will match donations made at MilkLife.com/give, making milk gallons multiply at local food banks. By entering your zip code, you can ensure that milk is delivered to a food bank in your community.
Members with questions may contact Melissa Malcolm, MilkPEP national field marketing manager, at email@example.com.