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Dairy Facts 2016
 
 

Monsters University Stars Scare Up Some Protein with Milk at Breakfast

May 22, 2013

Disney-Pixar’s recent movie “Monsters University” takes everyone’s favorite scare pair, Mike Wazowski and James P. Sullivan, back to their college days where they learned that nothing scares up successful days more than a breakfast with milk. They know that a glass of milk – with eight grams of high-quality protein in each eight-ounce serving – can help power their monster days.

The new Milk Mustache ad features Mike and Sulley from their days as MU coeds sporting the iconic Milk Mustache. The ad, which recently debuted in advance of the film’s June 21 release, reads “Scare up some protein. Monster days start with milk at breakfast. got milk?”

At Monsters University, it takes a lot to fuel a day of scaring. Fortunately, milk – the breakfast super food – has nine essential nutrients, including protein.

To help support the partnership, the Disney-Pixar team has shared the milk ad on its multiple social channels, including those of Mike Wazowski and James P. Sullivan (Sulley), as well as the Disney-Pixar Facebook and Twitter channels and the Monsters University Facebook and Twitter channels.

@MilkMustache hosted a #MonstersLoveMilk Twitter Party with giveaway items courtesy of @DisneyLiving. Within the first 15 minutes, #MonstersLoveMilk became a trending topic, climbing to #3 on the list of Twitter’s U.S. trends.

The National Milk Mustache got milk? Campaign will be working with Disney in other ways in the coming weeks leading up to the film’s premiere. In the meantime, visit www.TheBreakfastProject.com or www.facebook.com/MilkMustache and follow @MilkMustache on Twitter to join the Milk Mustache community and stay up-to-date on the latest Milk Mustache celebrity news.

For more information, contact Donna Armstrong, MilkPEP senior communications manager, at darmstrong@idfa.org.

 
Dairy Delivers