The Milk Processor Education Program has restructured the MilkPEP Awards Program to align more strategically with its occasion-based marketing campaigns, Breakfast at Home and Refuel with Chocolate Milk. The awards program, now in its eighth year, recognizes processors from all over the country who share their milk marketing and sales success stories.

“In order for our MilkPEP Awards Program to keep in step with our strategic focus on Breakfast at Home and Refuel with Chocolate Milk, it was time to change the program to more accurately reflect the importance of these two occasions and call attention to all of the great work processors are doing in these areas utilizing MilkPEP’s free materials and resources, “said Melissa Malcolm, field marketing manager for MilkPEP.

Processors may enter their success stories all year long in the Breakfast at Home and Refuel with Chocolate Milk categories, as well as in three specific event categories: the Breakfast Blitz National Display Contest, Refuel with Chocolate Milk feature incentive program and the Halloween feature incentive program. MilkPEP is offering more opportunities to win and different prizes, including cash, Apple iPad® tablets and flat-screen TVs.

For more information, contact Malcolm at mmalcolm@milkpep.org or visit www.milkpep.org.