In her recent YouTube video, Cary Frye, IDFA vice president of regulatory and scientific affairs, says this year's Ice Cream Technology Conference attendees will "find some very exciting sessions that are new this year."

Working in groups, they will develop an innovative ice cream flavor from a mystery basket full of fun ingredients. Market trends, such as Greek frozen yogurt, and technical issues are also on the agenda.

There's still time to register for the conference, March 12-13, in St. Petersburg, Fla. Watch the video and read more here.