Hines Ward, former Pittsburgh Steeler and now triathlete-in-training, last week unveiled his new "REFUEL | got chocolate milk?" national advertising campaign, along with the online documentary series that will follow his training and recovery journey as he prepares for the IRONMAN® World Championship in Hawaii this October.
"I want to prove that by training hard and refueling smarter with chocolate milk, I will become an IRONMAN triathlon finisher," Ward said.
He also named three everyday athletes who will join him on the journey. Read more here.