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Dairy Facts 2016

MilkPEP Wraps Up Breakfast Blitz, Moves to National Breakfast Week

Feb 13, 2013

The Milk Processor Education Program earlier this month kicked off its Breakfast Blitz promotion, including MilkPEP's first-ever Super Bowl commercial. Although the Super Bowl excitement has passed, the Breakfast Blitz promotion will continue until 6:59 p.m. Eastern time on February 17, so processors still have time to drum up support in local markets. Visit to learn more. 

What's next? MilkPEP has set its sights on National Breakfast Week, March 4-8, and will be celebrating in partnership with Kellogg's. Through March 8, Kellogg's will feature milk and breakfast side-panel messaging on 50 million cereal boxes and distribute approximately 7 million coupon booklets in specially marked packages, offering $2 off the purchase of two boxes of Kellogg’s cereal and two gallons of milk.

Additionally, Kellogg will donate breakfast to a child in need with every coupon redemption or Facebook post. In support of Kellogg’s efforts, actor Taye Diggs will help bring awareness to the importance of breakfast with milk and the Share Breakfast efforts.

The Kellogg’s partnership is a natural one for MilkPEP. Together, cereal and milk is a leading source of 10 nutrients important to growing bodies, and it provides all four of the nutrients Americans are missing most – calcium, potassium, vitamin D and fiber.

It’s not too early to start sharing National Breakfast Week activities with customers, so more children can enjoy a delicious and nutritious breakfast with milk. Visit during National Breakfast Week for content, tips and news from MilkPEP and Kellogg’s.

For more information, contact Donna Armstrong, MilkPEP senior manager of communications, at

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