Joe Studwell, journalist and author of several bestselling books on Asia, will debunk popular myths about doing business in China and shine a light on Asian business practices during his luncheon address at Dairy Forum on January 29.

Considered an expert on China and the Asian marketplace, Studwell received high praise from leading business publications for his book "Asian Godfathers: Money and Power in Hong Kong and Southeast Asia." The Wall Street Journal called the book “a blast,” while Business Week named it one of the world’s 10 best books on Asia. And The Financial Times wrote, “… his myth-busting is as merciless as it is enlightening.”

Dairy Forum 2013 will be held January 27-30, at the JW Marriott Orlando Grande Lakes, Orlando, Fla. From perspectives on what the 2012 general election means for dairy to insights into global trade negotiations, Dairy Forum will examine how the world is changing and what dairy businesses must do to stay competitive.

Have you registered yet? Visit the Hotel and Local Information section for important new details about hotel reservations.

For more information, contact Maria Velasco, IDFA meetings assistant, at mvelasco@idfa.org or (202) 220-3524.