IDFA has launched a promotional campaign to get attendees registered and excited for the International Dairy Show, September 19-21 in Atlanta. The latest ad, a half-page sleeve on the June 2011 edition of Dairy Foods magazine has a Quick Response (QR) Code -- a two-dimensional black bar code in a white square -- that attendees can scan with their smart phone for a chance to enter to win an iPad. QR Reader Apps are available for Android, iPhone and BlackBerry devices in their respective app stores.
The magazine also offers a full preview of International Dairy Show highlights. Visit dairyfoods.com for details.
For more information, contact Robin Cornelison, IDFA trade show director, at firstname.lastname@example.org, or visit www.dairyshow.com.