The Healthy Weight Commitment Foundation, which focuses on reducing obesity among adults and children, today kicked off a nationwide campaign called "Together Counts." The campaign calls for families to pledge to eat at least one meal together and participate in at least one activity together every week. The overall goal is to help parents and children strike the proper balance between calories consumed and calories burned while having fun together.
IDFA and the Milk Processor Education Program joined the foundation as associate members in January. The Healthy Weight Commitment Foundation is a CEO-led organization driving a national, multi-year effort to help reduce obesity, especially among children, by 2015. Working together in the marketplace, the workplace and schools, foundation members promote ways to help people achieve a healthy weight by balancing food intake with physical activity.
The coalition brings together more than 150 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, trade associations and professional sports organizations. Here are the current lists of company members and associate members or partners.
The Together Counts campaign offers a wealth of materials, including tweets, Facebook postings, logos, banners and posters, that participating organizations and companies can use. More information is available at www.TogetherCounts.com. IDFA members interested in participating may contact Michelle Matto, IDFA consultant on health and nutrition, at firstname.lastname@example.org or Marti Pupillo, IDFA director of communications, at email@example.com.
"IDFA is proud to promote the vast array of nutrient-dense dairy products that our members provide as part of a healthy diet for all Americans," said Connie Tipton, IDFA president and CEO. "We want to be part of the solution to childhood obesity and are pleased to work with coalition members to promote healthy eating habits and encourage physical activity for a healthier America."