Building on the success of this week's inaugural show, the International Dairy Show on Wednesday opened exhibit sales for the 2011 show, scheduled to be held September 19-21 in Atlanta.

"We've heard from many exhibitors who were impressed with the level and quality of buyers at the show in Dallas," said IDFA President and CEO Connie Tipton."We've already received contracts for 43,000 square feet of booth space for the 2011 show in Atlanta, and we're certain that momentum will continue."

For more information, contact Robin Cornelison, IDFA trade show manager, at rcornelison@idfa.org or visit www.dairyshow.com.