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MilkPEP Ad Toasts Michelle Obama's Initiative on Obesity

Mar 05, 2010

The Milk Processor Education Program unveiled a new ad this week to applaud Michelle Obama's new initiative, "Let's Move," which aims to solve childhood obesity within a generation. MilkPEP joined with the National Dairy Council and its "Fuel Up to Play 60" program with the National Football League, as well as with the School Nutrition Association, to create the full-page ad saluting the First Lady and reinforcing milk's role in helping kids maintain a healthy weight.

The ad, featured below, appeared Monday in "USA Today," "The New York Times" and "The Washington Post."

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