Driving demand and sales for dairy. Reaching consumers with messages that resonate. Preparing for a crisis. Making more money at retail. Being environmentally responsible and creating business value. If it's important to the dairy industry, IDFA and the Innovation Center for U.S. Dairy plan to talk about it at the 2009 Worldwide Food Expo.
The "Dairy Products: Health and Wellness in a Package" session, for example, will demonstrate new ways to talk to consumers about dairy's nutrients and leverage your brand. You'll also meet a special guest from the National Football League who is ready to help us take the news to the field.
More details about the Expo sessions, demonstrations and exhibits featuring innovation are available here.