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Dairy Facts 2016

MilkPEP Teams with NBA to Encourage Teens to Get Fit

Sep 22, 2008

In 2009, the Milk Processor Education Program will join forces with the National Basketball Association to launch a new youth initiative called "Get Fit By Finals." Leveraging the fitness credentials of the NBA and its powerful cache with teens, the new program will aim to reverse the trend of inactivity and address the growing concerns of childhood obesity. Involving some of the country’s most popular and admired athletes, the education program will focus on school, community and online activities to inspire young people to get physically active and make healthier food and beverage choices, like drinking milk.


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