April 26, 2017
For more than a decade, IDFA has published two distinct newsletters: IDFA News Update Headlines covering the association’s priorities, activities and successes, and IDFA SmartBrief offering company news, industry trends and advertising. After today, IDFA will combine the broad editorial content of these two publications into one expanded IDFA newsletter, which will be emailed to all members every Thursday.
“While we appreciated the business relationship IDFA had with SmartBrief, we’ve been searching for an outstanding digital media publisher to help IDFA integrate our communications, offer members more opportunities to connect and generate non-dues revenues for the association,” said Neil Moran, IDFA senior vice president of finance, administration and trade show. “We are pleased to announce our partnership with MultiView, the association world’s largest business-to-business publisher, and look forward to offering members an enhanced array of tools that they can use.”